Betanin
Food Color Market analysis by Future Market Insights tells that
the market is expected to reach a market valuation of nearly USD 91 mn by
the year 2022, and thereafter accelerating with a CAGR of 4.7% between
2022-2032. Betanin food color sales are accounted for ~5.6% of
the sales in the global natural food colors market which was valued at US$
1.6 Bn in 2021.
Large-scale food manufacturing corporations are moving their
focus on adding powdered betanin to their final product in order to promote the
health profile of food products, in an attempt to cope with the changing
consumer preferences. One such trend observed is in the soups, sauces, and
dressings industry where beetroot red is added in the dry sauce mix
packs.
Other common uses of betanins also include coloring ice
creams, confectionery, and beverages. Betanin is also used for coloring meats
and sausages. Betanin or beetroot red is a vibrant red-colored pigment that is
used as a food dye naturally obtained from a plant. Beetroots or other raw
plants are strained, diffused, or pressed at a low pH to produce water-soluble
betanin.
Increasing in the consumption of different organic end-use
products, increase in the investment of huge amounts of money to set up food
and beverage manufacturing and sales facilities, rise in the population,
increase in the disposable income, and increase in the demand of betanin in
developed and developing countries are driving the betanin food colors
market.
Key Takeaways from Market Report
- The
overall natural food colors market is expected to expand at a CAGR of 5%
in North America through 2032, while the betanin food colors market is
anticipated to grow at a rate of 5.7% in the region.
- The
European betanin food colors market is currently pegged at 1550 metric
tons by volume and USD 22 mn by value. The demand for beetroot red is
about to grow at 3% CAGR between 2022 and 2032 in this region.
- By
application, the beverages industry consumed over 1505 metric tons of
beetroot red colorant in 2021 and was valued at USD 22.6 mn, which is
approximately 25% of the annual Betanin food color sales.
- In
relation to synthetic colorants like Azorubine, Allura Red, and others,
betanin has lesser stability, which is a major restraining factor for
market Another problem impeding the market’s desired growth is the higher
product cost when compared to its competitors.
- Being
a purely plant-based food colorant, pressed naturally from beets, no
stringent regulations have been made around betanin food colors helping
the market operate freely. Growing consumer preference for organic,
healthy, and nutritious plant-derived food products is the main factor
pushing the sales of betanin food colors across global markets.
“Betanin food color producers should target the
health and nutrition markets like dietary supplements industry as it
complements with the value natural colorant like beetroot red offers.
Manufacturers should also achieve economies of scale, to make plant-based food
colors more affordable to food processing industries. The market is yet
fragmented and hence regional players should establish alliances with other
regional players and international food brands in order to scale the
revenue,” says a Future Market Insights analyst.
Competitive Landscape
The Betanin food colors market is highly fragmented with
several regional players operating. Market players leading the Betanin food
colors market are Sensient Technology Corporation, Symrise A.G., Kanegrade
Ltd., Merck & Co. Inc., Chr. Hansen Holding A/S, Kalsec Inc, Hunan Nutramax
Inc., Nanjing Zelang Medical Technology Co. Ltd., Calyxt Inc., Kingherbs
Limited, JF Natural, A.M. Todd Botanical Therapeutics, Bakels Worldwide,
Monteloeder, and Hebei Shun Wei Biological Technology Co. Ltd. among
others.
Betanin Food Colors Market by Category
By Nature, the Betanin food colors market is segmented
as:
- Organic
- Conventional
By Application, the Betanin food colors market is
segmented as:
- Bakery
& Confectionery Products
- Beverages
- Fruit
Preparations/ Fillings
- Dairy
Food Products
- Potatoes,
Pasta, and Rice
- Soups,
Sauces, and Dressings
- Meat,
Poultry, Fish, and Eggs
- Seasonings
- Others
By Source, the Betanin food colors market is segmented
as:
- Red
Beet
- Yellow
Beet
- Prickly
Peer
- Swiss
Chard
- Grain
Amaranth
- Cactus
Fruits
- Others
By Product Form, the Betanin food colors market is
segmented as:
- Powder
- Liquidd
By Region, the Betanin food colors market is segmented
as:
- North
America (U.S., Canada, Mexico)
- Latin
America (Brazil, Argentina, Chile, Peru, Bolivia)
- Europe
(Germany, U.K., France, Italy, Spain, Poland, Russia), Middle East &
Africa (GCC Countries, Turkey, Northern Africa, South Africa), India
- Asia-Pacific
(China, Japan, South Korea, Thailand, Malaysia, Vietnam, Indonesia,
Oceania (Australia, New Zealand))
Read More: https://www.futuremarketinsights.com/reports/betanin-food-color-market