Anthocyanin pigments find their application in food as well
as industrial products. This report predominantly covers the food and beverage
application of Anthocyanin
food colors worldwide, the market is expected to reach a market
valuation of nearly USD 323 mn by the year 2022, pacing with a CAGR of 4.8%
between 2022-2032.
Anthocyanins are a very popular and diverse food colorant
type, in relation to their pH, they may appear blue, red, purple, or black.
Food plants that are anthocyanins-intensive are black rice, blueberry,
raspberry, and black soybean, among many others that appear purple, red, blue,
or black. They are found in the cell vacuole, mostly in flowers, vegetables,
and fruits, but also in leaves, stems, and roots.
Organic anthocyanin attaches health benefits like reducing
the risk of heart disease and respiratory disorders. This has impelled the
consumption of the anthocyanin market. The anthocyanin food color market is
driven by its rising demand in food and beverage industries owing to its
functional properties such as being anti-allergic, anti-microbial,
anti-inflammatory, and antioxidant.
There is no conclusive evidence that anthocyanins have any
effect on human biology or cause any diseases, hence are widely applied in the
food industry. Anthocyanins’ restorative remedial properties, derived from
their antioxidant, neuroprotective, and anti-malignant growth properties, have
made them conducive for use in pharmaceutical products.
Key Takeaways from Market Study
- The
overall anthocyanin food colors market is anticipated to grow at a rate of
8% on American continents. The US anthocyanin market contributes over 32%
of the global Anthocyanin food colors market.
- The
European anthocyanin food colors market is currently pegged at
approximately 1500 metric tons by volume and USD 75 mn by value. The
demand for anthocyanin Food Colors is about to grow at 9% CAGR between
2022 and 2032 in this region.
- The
Asia-Pacific region is poised to be the fastest-growing anthocyanins
market owing to the augmenting demand for natural colorant food and
beverage and personal care products.
- By
application, the beverages industry holds command over the highest market
share of 25%, followed by the bakery, snacks, and cereals segment and then
the dairy industry. It is used as a coloring agent in cakes and bakes and
in dairy products like ice creams, yogurt, etc.
- When
compared to synthetic colorants, anthocyanins have lesser stability, which
is a major restraining factor for market expansion. Another problem
impeding the market’s pace is the product’s higher cost when compared to
its competitors.
- Growing
consumer preference for organic, healthy, and nutritious plant-derived
food products is the main driver for sales of natural food colors like
anthocyanin across global markets. Rising urbanization and government
policies that encourage the use of natural food colors across industries
are expected to fuel the anthocyanin market even further.
“Anthocyanin food colorant producers should
consistently innovate and adopt creative strategies to scale in an already
booming market dominated by numerous players. Manufacturers should also strive
to make plant-based food colors like anthocyanin more affordable to food
processing industries. Larger companies would profit significantly by
diversifying their range on anthocyanin color pallet and by targeting the
artisanal wine and craft beer market,” says a Future Market
Insights analyst.
Competitive Landscape
Food colorant producers are intensively focusing on market
research techniques and cost-cutting procedures in order to make anthocyanin
food colors accessible for the food processing industry. These manufacturers
also participate in various strategic alliances with leading food brands around
the world to increase the reach of their products.
Some of the leading market players in the Anthocyanin food
colors market are Chr. Hansen Holding A/S, Kalsec Inc, Sensient Technology
Corporation, Symrise A.G., Archer Daniels Midlands Co., Naturex S.A., DDW,
among others. The aforementioned firms hold market dominance over more than 65%
of the anthocyanin food colors market. Hence, the Anthocyanin food colors
market leans towards the consolidated phase.
Anthocyanin Food Colors Market by Category
By Nature, the Anthocyanin food colors market is
segmented as:
- Organic
- Conventional
By Application, the Anthocyanin food colors market is
segmented as:
- Bakery
& Confectionery Products
- Beverages
- Fruit
Preparations/ Fillings
- Dairy
Food Products
- Potatoes,
Pasta, and Rice
- Soups,
Sauces, and Dressings
- Meat,
Poultry, Fish, and Eggs
- Seasonings
- Others
By Source, the Anthocyanin food colors market is
segmented as:
- Black
Carrot
- Berries
(Elderberry, etc.)
- Purple
Corn
- Red
Sweet Potato
- Red
Radish
- Others
By Product Type, the Anthocyanin food colors market is
segmented as:
- Cyanidin
- Malvidin
- Delphinidin
- Pelargonidin
- Petunidin
- Others
Read More: https://www.futuremarketinsights.com/reports/anthocyanin-food-colors-market