The global mouth
freshener market size is expected to be worth US$ 18,150.3 million in
2022 and US$ 33,436.16 million by 2032, with a CAGR of 6.3 percent from 2022 to
2032.
Globally, the rise in oral hygiene awareness among adults
and youth is propelling the global mouth freshener market share. Tobacco,
smoking, and alcohol use can lead to mouth problems like foul breath and
discolored teeth. These are important elements driving the demand for mouth freshener,
which is expected to increase future sales of mouth fresheners.
In addition, innovative packaging designs and materials,
such as flip-top base packaging or sliding door type packaging, are among the
most recent trends in the mouth freshener market.
Increased product portfolios and the adoption of various
marketing methods are expected to boost the demand for mouth fresheners during
the forecast period. Furthermore, sugar-free mouth fresheners from mouth
freshener manufacturers are popular among health-conscious clients, as a
result, the sales of mouth fresheners are predicted to increase.
Caffeine, ginseng, and guarana, among other ingredients,
have been introduced to gum, breath fresheners, and mint, which are driving
growth in the mouth freshener market share.
Customers in nations such as India also like to use
mouthwash after meals. The availability of a diverse selection of mouth
fresheners is expected to promote mouth freshener market expansion in the near
future.
However, government regulations and interventions are
expected to limit the growth of the mouth freshener market during the projected
period of 2022-2032. While the negative consequences of mouth freshener intake
are expected to hinder the mouth freshener market growth.
Key mouth fresheners manufacturers are introducing new
tastes such as mint, fruit, menthol, herbs, and spices due to the sheer
increasing demand for mouth fresheners. These facts indicate a profitable
prospect for the global mouth freshener industry.
Key Takeaways from Market Study
- Mint
candy is one of the most popular mouth fresheners, accounting for 39% of
the market in 2021. One of the primary factors driving the segment’s
growth is the product’s widespread availability in various countries.
- The
retail outlets sector is likely to maintain its dominance in the mouth
fresheners market in terms of market share.
- North
America maintained its 44 percent market share in 2021 and is predicted to
grow fast.
- Due
to the high demand and use of alcohol and tobacco, the United States
accounts for the majority of the mouth fresheners market in North America
and is expected to grow at a CAGR of approximately 3.6 percent over the
projected period.
- Asia
Pacific is predicted to see considerable growth in the mouth fresheners
market due to growing consumption of smokeless tobacco such as dip, snuff,
snus, and chewing. Furthermore, the sweet consuming tradition adopted by
nations such as India, Nepal, and Pakistan during festivals and occasions
contributes to higher sales of mouth fresheners.
“Increasing awareness about oral care, as well as
rising cigarette and alcohol consumption, are expected to drive demand for
mouth fresheners throughout the forecast period. This factor is projected to
increase the sales of mouth fresheners, hence fueling the growth of the mouth
freshener market.”- Future Market Insights Analyst.
Competitive Landscape
The global mouth freshener market is highly fragmented. Due
to the low cost of production, the mouth freshener market is seeing an increase
in the number of small vendors.
Mouth freshener market players are significantly
contributing to market growth by adopting various tactics such as merger and
acquisition, expansion, new marketing approaches, investment for small
businesses, and new product releases to stay competitive in the industry.
For example, Perfetti Van Melle-owned brand Mentos announced
in 2018 the launch of new Mentos CleanBreath hard mints, which will provide
clean and fresh breath for approximately 30 minutes.
The following companies are among the major players in the
global mouth freshener market: Kraft Foods Inc., Perfetti Van Melle, Lotte,
Haribo GmbH & co., Midas Care, Dabur Binaca, and Cadbury Trebor Basset.
Recent Developments in Mouth Freshener Market:
- July
15th, 2021- Ferndale Confectionery, a key player in the global mouth
freshener market, constructed a new factory in Ballarat.
- Colgate-Palmolive
Company introduced Colgate Plax liquid mouth freshener, which was well
received by consumers and contributed significantly to total growth.
- In
October 2018, Tom’s of Maine postponed the release of its new silly
strawberry natural mouthwash for youngsters.
- Colgate
has announced that their CBD product line, which includes mouthwash,
toothpaste, and dental floss, will be available in February 2020.
Read More:https://www.futuremarketinsights.com/reports/mouth-freshener-market