Consumer awareness about tahini’s low-caloric properties has
made it a preferred ingredient in sweet/savoury spreads and according to a new
research report by Future Market Insights (FMI), the tahini
market in Middle East and Mediterranean region will be
worth US$ 1,081.7 Mn by 2020.
The report titled, “Tahini Market: Middle East and
Mediterranean Industry Analysis and Opportunity Assessment 2014 – 2020”,
forecasts that the tahini market in Middle East and Mediterranean will expand
at a compound annual growth rate (CAGR) of 5.7% during the forecast period
2014-2020.
Surge in demand for convenience packaged-, ready-to-eat-,
and processed food products has provided an impetus to the tahini market.
Tahini’s low-calorie and preservative-free status is one of the key reasons for
its demand in the food processing industry.
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According to Future Market Insights, innovation in food
processing technology is catalysing the production capacity and this will help
manufacturers to cater to the burgeoning demand in the future.
FMI’s analysis on the tahini market in Middle East and
Mediterranean revealed that fluctuation in price of sesame seeds is a key
concern for manufacturers. Tahini is made from ground sesame seeds, and any
fluctuation in their prices impacts the profit margin of manufacturers.
Political unrest in Middle East can also have an impact on the growth of the
tahini market according to the report.
Widespread acceptance of tahini is restrained by easy
availability and low price of paste & spreads substitutes, such as jam,
marmalades, peanut butter, mayonnaise, and other table sauces. FMI estimates
this to have a moderate impact on curtailing the growth of the tahini market in
Middle East and Mediterranean.
According to an end-user survey carried out by Future Market
Insights, demand for tahini is the highest in sweet/savoury/spreads food, such
as hummus, falafel sauces and sweet tahini molasses. FMI’s end-user survey also
revealed that extraction of tahini accounted for 59.3% of the total sesame
market. According to tahini manufacturers, 45.5% of tahini is consumed through
sweet/savoury products, whereas distributors estimated the consumption at 50%.
Tahini is least consumed in the form of bakery and confectionary according to
the respondents. Respondents are of the view that tahini is mostly consumed in
households and by downstream industries. These two segments collectively
account for over 80% of end-use according to the respondents.
Browse Full “Tahini Market: Middle East and Mediterranean
Industry Analysis and Opportunity Assessment 2014 – 2020” Market Research
Report at https://www.futuremarketinsights.com/reports/details/tahini-market
On the basis of product type, Future Market Insights has
segmented the Middle East and Mediterranean tahini market into paste &
spreads, halve & other sweets, and sauces/dips. Paste & spreads is the
most dominant segment among these, and accounted for 52.6% share of the overall
product type category in 2014. Halve & other sweets’ market share was 36.8%
in 2014 and FMI estimates it to drop to 34.2% in 2020.
On the basis of distribution channel, the Middle East and
Mediterranean tahini market is segmented into modern retail, conventional
retail, exports, and HORECA. FMI’s analysis revealed that conventional retail
is the most dominant segment and it will continue to remain the preferred
distribution channel through 2020.
On the basis of regions, the Middle East and Mediterranean
tahini market is segmented into Middle East excluding GCC (Turkey, Israel, and
Lebanon), North Africa (includes Egypt), GCC, and Mediterranean Europe (France,
Spain, Italy and Greece). Among these, Middle East excluding GCC is the most lucrative
region and FMI estimates it to account for a market share of 44.5% in 2020.
For Information On The Research Approach Used In The
Report, Ask Analyst @ https://www.futuremarketinsights.com/ask-question/rep-ma-560
Key companies profiled in the report include Halwani Bros
Co., Tema: National Confectionary & Tahina Factory Co. Ltd, El Rashidi El
Mizan, Al Wadi Al Akhdar, Haitoglou Bros S.A., Prince Tahina Ltd., R.J.M Food
Industries Ltd., and Gesas General Foods Co. Inc.
Most of the major players are based in Middle East and they
are adopting various go-to-market strategies to expand their market share in
this growing Tahini market. FMI’s analysis revealed that these key companies
are raising brand awareness about their products by exhibiting their offerings
at various international food expos and by rolling out novel and attractive
products for various demographics.