According to a recent report by Future Market Insights, a market research and competitive intelligence provider, In 2022, the global clean label flour market is expected to be worth US$ 3.5 billion, growing at a CAGR of 7% from 2022 to 2032.
| Clean Label Flour Market Size Value in 2022 | USD ~3.5 Bn |
| Clean Label Flour Market Forecast Value in 2032 | USD ~ 5.9 Bn |
| Global Growth Rate (2022 to 2032) | ~7.0% CAGR |
| Forecast Period | 2022-2032 |
Wheat is likely to continue to be the most popular clean label flour source among a wide spectrum of end consumers. Rice, on the other hand, is predicted to gain traction in the forecast years, with strong demand in Europe, North America, South Asia, and Oceania.
Wheat demand is mostly due to lower costs and increased customer awareness. Wheat has long been a popular substitute for white flour, and this trend is likely to continue in the future years.
The amount of clean label products on retail shelves has exploded in recent years Clean label flour is a critical component with widespread use in bakery items, packaged meals, confectionery, sauces and dressings, and other uses, all of which are driving market expansion.
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Key Takeaways from Market Study
- Clean label flour consumption accounts for around 15-20% of global clean label ingredients consumption, with Europe and North America being the topmost customers and matured markets for ready-to-eat meals, snacks, and others.
- Due to sophisticated production capabilities, a large market, and an increasing number of health-conscious consumers, Europe is expected to lead the clean label flour market throughout the forecast period.
- Due to rising per capita spending on nutritious foods and an ever-increasing population, the emerging region of South Asia is predicted to grow at a spectacular CAGR of 9%.
- Clean label wheat consumption is predicted to grow significantly in Asian Pacific countries like India and China. Customers’ choices are increasingly influenced by their health concerns, as seen by a growing preference for healthier food products as a result of rising obesity and heart disease rates.
“The ‘clean label’ trend is largely driven by millennials. They account for around a quarter of the population and are expected to have trillion-dollar spending power. To stay up with millennials, foodservice companies might stress ongoing trends to innovate healthier foods. Foodservice businesses have responded to rising health awareness among millennials by developing healthier items. As a result, the usage of clean label ingredients is projected to increase, resulting in the rise of the clean label flour market.” says a Future Market Insights analyst.
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Competitive Landscape
The global clean label flour market is fiercely competitive, with the top ten manufacturers controlling the majority of the market. In this industry, players are always evolving in order to release a superior product than their competition.
The major competitors in the clean label flour market are expanding their global footprint through mergers, acquisitions, and strategic partnerships with small and medium-sized businesses in the industry. Furthermore, these companies are introducing new products to the market to meet shifting consumer wants.
Almost all of the key competitors invest in research and development, as changing customer demand remains a primary driving force for the clean label flour industry.
Some of the leading companies offering clean label flour are Ardent Mills, Ingredion Incorporated, Arrowhead Mills, Groupe Limagrain, Codrico Rotterdam B.V., Siemer Specialty Ingredients, Kerry Group, Cargill, Inc., Grain Craft, Inc. and Hodgson Mill.
Get More Valuable Insights
Future Market Insights, in its new offering, provides an unbiased analysis of the clean label flour market presenting historical demand data (2017-2021) and forecast statistics for the period from 2022-2032.
The study divulges compelling insights on clean label flour based on product (wheat, corn, coconut, rye), application (bakery products, pasta, and noodles, baby foods, soups, sauces, and gravies), end-user (food industry, HORECA / foodservice), and sales channel (direct sales/b2b, indirect sales/b2c, online retailing) across seven major regions of the world (North America, Latin America, Europe, East Asia, South Asia, Oceania, and MEA).