The clean label movement is broadening its scope to include
products that can be linked to health benefits. The term “clean label” has been
used in the food industry for many years, but it is now used as a catchphrase
to attract modern-day consumers. Clean label has now become the norm, with
consumers demanding to know everything about the products, from their origins
to their benefits. As a result of this trend, manufacturers are stepping up
their clean label game and introducing more products with less complexity, greater
transparency, and simplistic ingredients.
Key Takeaways from the Citrus Flavors Market Study:
- The
Europe lead in terms of market size and account for 25.3% of the
global citrus flavors market in 2021. A significant
number of consumers in Europe have developed an interest in
purchasing clean label food products, which provide a diverse range
of naturally derived ingredients, thereby driving demand for
citrus flavors. Manufacturers are offering products free of
artificial flavorings and gradually shifting toward natural ingredients in
order to meet the growing demand for citrus flavors.
- Consumption
of citrus flavors is more in powder form than liquid as it is has
increased demand from various end use industries applications such
as bakery & confectionery, dairy products, and powdered
beverages. The powder form of citrus flavors is accounted for a market
share of 57.6% in 2021 of the global market.
- In
application segment, beverages segment is accounted for significant share
of 55% of the global citrus flavors market, which is also expected to
witness lucrative growth rate of a CAGR 4.7% during the forecast period
(2021-2031).
“Gone are the days when consumers made decisions based on
what companies told them; now is the time of the modern-day smart consumer, who
makes decisions based on the trust of their consumer peers rather than
marketing gimmicks. Smart consumers today expect a premium experience from
their products, whether in terms of presentation or taste. Convenient-innovative-and-sustainable
packaging, vibrant colors, fortified-enriched ingredients, a strong label game,
and exotic flavors are expected to capture the attention of consumers.” Said a
lead analyst at FMI
Pervasive digitization of the path to purchase and
last-mile delivery
The convergence of artificial intelligence and flavor
science is expected to transform the global food industry. Manufacturers are
developing technologies that can predict flavor combinations, as well as tools
that can add solutions to some of the food industry’s critical challenges,
ranging from the “Internet of Food” to machine learning. Advances in the field
will allow the food industry to drastically improve flavor formulation and
product development. The use of a digital thread can enable the calculation of
a product’s nutritional profile, the finalization of recipes in the lab, the
monitoring of the entire supply chain, and the tracking of ingredient sourcing
from different providers all the way to the consumer.
Multi-Sensory Experience
Customers are increasingly interested in having a
multisensory experience when they consume food and beverages. Consumers prefer
food products that are visually appealing, have a pleasant odor when opened,
and provide a satisfying taste when consumed. Manufacturers are also
demonstrating an interest in developing technological advances that focus on an
understanding of the multisensory influences on flavor perception in order to
improve the design of human–food interactions.
Among the sensory systems, visual and mouth feel are the
most valued by consumers and have a significant impact on product selection.
Citrus fruits have the widest range of taste variances of any fruit category.
As a result, manufacturers are using citrus flavors in their products to catch
the attention of consumers.
Who is winning?Some of the leading companies offering
citrus flavors are Givuadan SA, International Flavors and Fragrances,
Symrise AG, Sensient Technologies Corporation, Takasago International Corporation,
Firmenich SA, Dohler AG, Kerry Group, ADM, Mane Group, R.C.Treatt & Co.
Ltd., Trilogy Ingredients Inc., Lionel Hitchen Limited, Citromax Flavors,
Flavors Producer
To increase market penetration in untapped markets, major
companies are implementing a variety of aggressive strategies, such as
introducing innovative and clean label citrus flavors and partnering with and
acquiring local manufacturers.
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protein market Future Market Insights, in its new offering,
provides an unbiased analysis of the citrus flavors market presenting
historical demand data (2016-2020) and forecast statistics for the period from
2021-2031. The study divulges compelling insights on the citrus flavors market
based on form (powder, paste and liquid), by product type (natural and
synthetic), and by application (sweet, dairy, savory, beverages and others)
across seven major regions.
Summary:The global citrus flavors market is primarily
characterized by fragmentation, with a large number of tier 1 players,
including multinational, regional, and local players. When compared to other
regions, Europe, Asia Pacific, and North America have a relatively high
concentration of citrus flavors manufacturers, with a 50-55% share. The
market’s key players are focusing on developing better and more influential
advertisements for these lesser-known and accepted products, specifically
targeting the millennial population via the internet and various e-commerce
platforms.
Citrus Flavors Market by CategoryBy Product Type:
- Natural
- Orange
- Lemon
- Lime
- Grapefruit
- Mandarin/Tangerine
- Others
(Blood Orange, Key Lime, Bergamot, etc)
By Application:
- Sweet
- Bakery
- Confectionery
- Breakfast
Cereals
- Dairy
- Yogurt
- Desserts
& Ice-cream
- Savory
- Soups,
Sauces, & Condiments
- Prepared
Food & Ready Meals
- Meat,
Poultry & Seafood
- Seasoning
Blends
- Savory
Snacks
- Beverages
- Juice
Drinks & Mixes
- Carbonated
Beverages
- Flavored
Water
- Alcoholic
Beverages
- Others
By Form:
- Powder
- Paste
- Liquid
By Region:
- North
America
- Latin
America
- Europe
- East
Asia
- South
Asia
- Oceania
- Middle
East and Africa (MEA)
Read Full Report: https://www.futuremarketinsights.com/reports/citrus-flavours-market